Georgia Power
ELECTRIC VEHICLES
Digital, broadcast and outdoor were launched first to raise awareness about the many benefits of driving an Electric vehicle.
A second initiative followed with more focused messaging around fuel cost vs. EV savings and the growth of charging stations
Energy Efficiency
There are many simple ways to save money and energy in your home.
A little camera magic takes customers through their homes to showcase the many energy saving tips that can be found in every room.
ReMix Social
How does a power company that’s over 100 years old speak to a fresh, more diverse audience?
To find the answer we changed the way we listened.
Nine days were spent filming and capturing thousands of sounds at various power plants using equipment able to pick up even the slightest sound waves. Each of those sounds were turned into individual music notes. Then, working with only those notes, a music video was composed that only a power company could create, “Sounds of Georgia Power.”
